The challenge with doing a partnership between Spider-Man and Hyundai is that Spider-Man has absolutely no use for a car. He can web-sling anywhere without thinking twice. So instead of forcing the IONIQ 5 into his world, we gave Peter Parker a problem his powers couldn’t solve.

This campaign picks up afterSpider-Man: Far From Home and before Spider-Man: No Way Home , when Peter’s identity was revealed and everyone was pissed at him, leaving it to Ned and the IONIQ 5 to save the day.